UM-Flint University Relations

If you’ve been following the formalization of UM-Flint’s social media strategy, you may recall that the team in University Relations recently set official social media goals for the university. These goals centered around the growth and engagement of UM-Flint’s online communities. If we continue through the cycle as we’ve outlined it, the next step is […]

As we convened for our official Social Media Goal-Setting Meeting in University Relations last week, I explained my past dilemma to my colleagues. I’d been producing monthly social media reports for nearly two years, all the while struggling to answer the question, “So what?” Because we didn’t begin our social media journey with measurable goals in […]

Once upon a time, monthly Social Media Updates were produced for UM-Flint. These updates evolved a bit over time, but then the process halted in late 2011. I promise you there is a thoughtful reason. Allow me to explain.

Once again, University Relations set out during the fall semester to discuss undergraduate marketing materials, brand, and perception of the University of Michigan-Flint with Genesee County and surrounding area high school students. We received useful information that included a few observations that we should further review to enhance the focus group process. Focus Group Results […]

The first week of the fall semester is drawing to a close. What better way to wrap up a great week than with more memories from University Relations? Pam Zemore, Community Relations Specialist Can you spot her? Pam is seen here waiting for the school bus with her pink lunchbox and blue plaid dress. Kim […]

Today is the first day of fall semester. Oh, the nostalgia that comes along with a “first day.” No matter how long you’ve been on campus, the beginning of an academic year is always full of excitement and possibility. And so, in honor of this marked occasion, a few of us in University Relations would […]

It is time to end awards for marketing in higher education. What is the point of awards anyway? Yeah, I know: – Recognition from colleagues – Institutional Pride – Morale-building for staff – Validation of work But really….beyond the award ceremonies, what do these awards actually do or mean for your operation? While it is […]

This summer is the season of change in the Office of University Relations at UM-Flint. The 5th floor of the Northbank Center is a bit emptier as we bid farewell to three staff members. All wonderful contributors and good friends, off to pursue excellent opportunities and leave their mark in the world. Now it’s time […]

A blog post by Tim Nekritz inspired me recently to share some of my favorite higher ed resources. I had a feeling I was forgetting many of the greats, and I was right. Thank you to everyone who reminded me of what I missed. And so I give you: Volume Two of Higher Ed Resources for […]

As Tim Nekritz (@TimNekritz), director of web communication and associate director of public affairs at SUNY Oswego recently pointed out, there are no social media gurus– we are all students. I’m going to pull a quote right from his post, just in case you don’t click the link to his blog. Social media is an ever-evolving landscape. […]