UM-Flint University Relations

Last October, the first phase of the redesigned UM-Flint website was launched. The website’s home page and audience pages were rolled out with a new design and structure. Since then, we’ve been working diligently toward transitioning the rest of the site. Work has been done with departments like Graduate Programs, Undergraduate Admissions, and the International Center, but […]

For the five of you who are regular readers of this blog and not related to me by blood, I want to extend my sincerest apologies to you. We have failed.

I am very pleased with the re-launch of www.umflint.edu. Yes–I know there were issues of slowness with the site which had to do with servers, but overall the launch went about as smooth as these things can go.  That is why we only do it once every few years.  It is a disruption, but a […]

On October 29, 2010, the brand new redesigned UM-Flint homepage will go live after more than a year of preparation and work. Here’s what you can expect to see: With the impending first-phase launch of the umflint.edu homepage, we can’t help but be proud of how far we’ve come. To show exactly how far that […]

Where do we get our inspiration from in University Relations? It turns out we all have different resources that help us to think creatively, strategically, or just make us laugh out loud.  Here’s our list of things we find useful, and they are categorized for your convenience.  Happy clicking!

During a recent Search Engine Optimization (SEO) webinar hosted by HubSpot, a mention of “inbound marketing” piqued my interest. Inbound marketing: that idea of bringing your consumer to you, not shouting your message at your consumer. I already knew that UM-Flint’s search engine results would increase  with an elevated reach of our content. For example, […]

Ever wonder what goes into designing a brochure, laying out a billboard, or creating a website? Believe it or not, there’s no “Easy Button” when it comes to effective and strategic design. The process is often long and always well thought-out. Here are the steps to producing a successful design project:

Coming to a computer screen near you…. The University of Michigan-Flint is proud to launch the new Leadership Video Series on the official UM-Flint You Tube site. This set of eight videos features the Chancellor, Vice Chancellors, and Deans of UM-Flint, speaking about their particular areas of oversight.  These videos give viewers a bit of […]

Admit it: Anytime you see the posting that there will be a fire drill or tornado drill in the building in which you work, you try to figure out how to be out of the building during the drill. Yeah, yeah….I know: you’re too busy to have to get up and leave, why do they […]

I have never cared much about cars. It’s an odd dichotomy. I owe so much of my comfortable middle-class life to the automotive industry, where so many of my family members spent long hours on an assembly line, and yet, I barely notice anything about cars. As Alanis Morrissette might say, “Isn’t it ironic?” The […]