UM-Flint University Relations

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” This quote by Walt Disney I think speaks volumes about creating positive experiences.  It’s not essentially a system, marketing, or locale that creates the experience, it is all about people first. […]

A logo designer can choose the perfect typeface and construct the perfect logo.  A marketer can evangelize and promote a product or service.  Yet all of these things are irrelevant until the consumer or end-user experiences the product or service.  It is the job of a marketing professional to sell, it’s a user experience professional’s job to make sure that the […]