UM-Flint University Relations

During a recent Search Engine Optimization (SEO) webinar hosted by HubSpot, a mention of “inbound marketing” piqued my interest. Inbound marketing: that idea of bringing your consumer to you, not shouting your message at your consumer. I already knew that UM-Flint’s search engine results would increase  with an elevated reach of our content. For example, […]

What’s New After a summer of brainstorming and researching, University Relations is excited to do more with social media in terms of engaging audiences and measuring our success. Facebook is an initiative that we have long embraced, one which has seen great results. Over 4,000 people are now connected with UM-Flint on Facebook, and we […]

At the age of four, my daughter has a mantra.  It is “Try Not Shy.” My husband and I decided early on that there were some things that were absolutely essential that had to be drilled into her small head, but we knew we couldn’t fit in everything that we think is important.  So we […]

Ever wonder what goes into designing a brochure, laying out a billboard, or creating a website? Believe it or not, there’s no “Easy Button” when it comes to effective and strategic design. The process is often long and always well thought-out. Here are the steps to producing a successful design project:

In 2010, it’s easy to convince ourselves that our modern media and business savvy enables us to differentiate help from hype. Nobody wants to self-identify as a “dupe,” and salespeople know this. Which is why many of today’s salespeople often cloak their underlying goal (making sales) under a thick veneer they dub “expertise,” “coaching,” “consulting,” […]

Coming to a computer screen near you…. The University of Michigan-Flint is proud to launch the new Leadership Video Series on the official UM-Flint You Tube site. This set of eight videos features the Chancellor, Vice Chancellors, and Deans of UM-Flint, speaking about their particular areas of oversight.  These videos give viewers a bit of […]

Admit it: Anytime you see the posting that there will be a fire drill or tornado drill in the building in which you work, you try to figure out how to be out of the building during the drill. Yeah, yeah….I know: you’re too busy to have to get up and leave, why do they […]

Before my days of social networking, web writing, editing, and all things marketing in University Relations, I lived in the world of special events. As event professionals often do, I learned many a valuable lesson by way of trial and error. Let’s pretend that you’ve asked me to share these pearls of wisdom. After all, why […]

I have never cared much about cars. It’s an odd dichotomy. I owe so much of my comfortable middle-class life to the automotive industry, where so many of my family members spent long hours on an assembly line, and yet, I barely notice anything about cars. As Alanis Morrissette might say, “Isn’t it ironic?” The […]

How many meetings have we all been in when someone talks about promoting an initiative, an event, a program, etc., and the first thing people usually talk about is print materials?  Website marketing is usually mentioned much farther down the list. In University Relations, we have flipped the paradigm.  Web is first.  Web is foremost. […]