UM-Flint University Relations

During a recent Search Engine Optimization (SEO) webinar hosted by HubSpot, a mention of “inbound marketing” piqued my interest. Inbound marketing: that idea of bringing your consumer to you, not shouting your message at your consumer. I already knew that UM-Flint’s search engine results would increase  with an elevated reach of our content. For example, […]

As more University of Michigan-Flint students, faculty, staff, and departments venture into the blogosphere with their own university-related blog sites, it is worthwhile to get a handle on the important role quality meta keywords and tags play in the “findability” of your posts by search engines.