UM-Flint University Relations

As fall semester began, bringing with it our largest-ever population of enrolled students, we decided it was time to test the social media waters at UM-Flint. The vehicle: the Welcome Back Picnic on September 16. We’ve been putting a lot of careful thought into our social media initiatives this year. Have our efforts been paying off? Would […]

During a recent Search Engine Optimization (SEO) webinar hosted by HubSpot, a mention of “inbound marketing” piqued my interest. Inbound marketing: that idea of bringing your consumer to you, not shouting your message at your consumer. I already knew that UM-Flint’s search engine results would increase  with an elevated reach of our content. For example, […]

In a recent article titled The Latest Stay-in-School Tool for College Students: Facebook, the author discusses the relationship between Facebook and retention rate of collge students. The debate is raised about whether Facebook use increases a freshman’s social life (such as allowing them to find friends easier) or if it is simply a distraction. As […]

How many meetings have we all been in when someone talks about promoting an initiative, an event, a program, etc., and the first thing people usually talk about is print materials?  Website marketing is usually mentioned much farther down the list. In University Relations, we have flipped the paradigm.  Web is first.  Web is foremost. […]

Social Media Facts and Figures Below, a summary of our social media efforts in the month of July. Our Audience: The UM-Flint Twitter page (@umflint) has grown to 473 followers. In June, UM-Flint’s Facebook fan page gained 124 fans (up to 3,791 from 3,667). The UM-Flint YouTube channel’s videos had now been viewed over 38,598 […]

If you are not measuring ROI, you may want to consider a marketing lifestyle makeover.

Social Media Facts and Figures Below, a summary of our social media efforts in the month of June. Our Audience: The UM-Flint Twitter page (@umflint) has grown to 453 followers. In June, UM-Flint’s Facebook fan page gained 104 fans (up to 3,667 from 3,563). The UM-Flint YouTube channel’s videos had now been viewed over 36,557 […]

Social Media Facts and Figures Below, a summary of our social media efforts in the month of May. Our Audience: The UM-Flint Twitter page (@umflint) has grown to 435. In May, UM-Flint’s Facebook fan page gained 68 fans (up to 3,560 from 3,492). As of April 2, the UM-Flint YouTube channel’s videos had been viewed […]