UM-Flint University Relations

Thank you to all who attended the Google Analytics presentation last week with Matthew Adams from the University of Michigan College of Literature, Science, and the Arts Web Services. Matthew has shared his slides from the session, which are posted below. Google Analytics Slides If you’d like to have a Google Analytics profile set up […]

This mini-glossary seeks to avoid all confusion that can arise from using terms like header, heading, and headline interchangeably.

As part of our ongoing effort to make UM-Flint’s transition to the Drupal content management system as smooth, inclusive, and informative as possible, University Relations invites you to attend this free webinar on a key concept: Embracing Brand-Driven Content Strategy “Before social, multichannel, responsive, etc., there was content. And it’s still a challenge. Even if […]

I am a fan of XM radio. One of my favorite stations is The Bridge, which is nothing but the music of the singers/songwriters of the 1970s. I don’t care if it dates me, but I love that channel. Driving into Flint today, I heard Paul Simon’s, “Slip Sliding Away.” You know, the nearer my […]

Color is an important aspect to a brand’s identity. Most people in this country, and even around the globe, recognize that Michigan is synonymous with maize and blue, just as much as Target is identified with the color red. Color evokes emotions and creates perceptions. Blue conjures up feelings of authority, success, power, and serenity, […]

At the March 25 web transition workshop, we talked with you about how you can use web analytics to guide your department’s web content strategy. To help us dig deeper into this topic, we’re happy to bring Matthew Adams from the University of Michigan’s College of LS&A Web Services to campus for a training session […]

More than 60 people attended this morning’s Web Transition Workshop, but the conversation is just beginning as we move toward our October 1 launch date. A few highlights: All web content editors will be using Drupal by October 1, 2013. University Relations and ITS are working to ensure that the university website is responsive and […]

As the campus moves toward the implementation of a new web content management system this fall, we encourage all UM-Flint faculty, staff, and students to consider taking advantage of this invaluable opportunity to meet colleagues from across them Midwest and learn how to approach the university website in a more effective manner.

On Monday, March 25, University Relations will host a workshop to discuss the CMS transition, responsive web design, content strategy, and resources.

What was once a burdensome afterthought for departments becomes a top priority, and the department website a primary tool through which stakeholder needs are better met.