UM-Flint University Relations

UM-Flint’s Offices of University Relations and ITS are still developing a full-fledged, fully operational Web/Drupal/Content guide. Until that’s ready, you can get some broad, foundational content strategy basics via our first iteration (of many) of a Web Content Guide. Some specific best practices have surfaced since the launch of the new, Drupal-powered umflint.edu on October 1. Reference […]

With Drupal as UM-Flint’s new content management system, opportunities to implement new strategies for getting the right content in front of the right audience at the right time are now possible. In time, we will formalize processes—such as consistent naming and tagging of various types of content—making strategies like cross-unit content sharing even simpler and […]

“What is the most important information our most important audience needs to know today?”

Mobile content is a social and moral imperative. Yes, you read that correctly. I understand that you may believe a statement as dramatic as that is equivalent to a teenager saying they will die without their iPhone, or tickets to that One Direction concert, or those Ugg boots. But what I’m talking about is shockingly […]

This is an exciting opportunity to learn from peers working in higher education throughout the region.

This change is part of a larger effort to unify all three University of Michigan campuses.

On October 11, 2012, the University of Michigan-Flint set out to document 24 hours in the life of the university. The campus community was asked to take photos between 12:00 a.m. and 11:59 p.m. and share them via Twitter, Instagram, or Flickr with the #umflint24 tag. The goal of this project began simply enough—to accurately […]

Students@UM-Flint, a new student blogging and social media initiative, launched officially on Tuesday, August 14, 2012. An introductory post from student Erika Trigg (who happened to be celebrating a birthday) was posted on Facebook and achieved 120 pageviews that day. The blog’s “About” page explains: Students@UM-Flint is a team of current University of Michigan-Flint students […]

It’s been some time since I’ve shared our progress toward finalizing UM-Flint’s social media strategy. This is no accident. Some time was spent researching measurement tools. Then some time was spent playing around with said tools. At the moment, the testing of measurement tools is on hold. This sounds cryptic and official, yes? Not really. […]

For those of you just tuning in, we in University Relations are formalizing UM-Flint’s social media strategy following a five-step process: goal-setting; choosing social media channels; messaging and communication; evaluation; and adaptation. We’ve decided that we’re going to grow and nurture UM-Flint’s connection with its online community, and we’ve determined by which channels.