UM-Flint University Relations

This is the time of year when University Relations and the Office of Undergraduate Admissions concentrate on developing and fine-tuning the communication strategy and tools for the coming year’s recruitment push. This month, we immersed ourselves in the process of improving one of the more successful communication pieces from last year’s record-setting recruitment cycle: the […]

Our Fastest Growing Public University in the State campaign has gotten some great media coverage and marketing mileage in April. Many print and social media buys highlighted a variety of reasons why UM-Flint is growing.

eduStyle.net is an excellent example of the spirit of collaboration and push for collective advancement that are hallmarks of today’s open source ethos on the web. According to eduStyle, its mission “is for higher ed web professionals to learn from and be inspired by the work of their peers.” Given their size, complexity, and array […]

The University of Michigan-Flint employs official abbreviations based on Ann Arbor, Dearborn and even other comparative institutions’ style in writing their university name. The only abbreviation that should be used for our campus is “UM-Flint”. The abbreviated version “UMF” should never be used. Not only because it is not officially recognized as our abbreviation and […]

If February was a month for brainstorming, strategic creative planning, and trial-and-error, March was a month for execution and bringing concepts to life.

New Projects, New Audiences, New Ideas One of the best things about marketing and communication is that you never know exactly where the creative process will lead or what other useful discoveries will be made along the way. umflint.edu/growing We reported on one such “eureka” moment last month while developing this year’s “At a Glance” […]

“UM-Flint is the fastest-growing public university in the state!” While researching ways to better tell UM-Flint’s story through quick facts and revealing stats in an improved version of the annual “At a Glance” brochure, University Relations (UR) discovered and verified that we are indeed the fastest growing public institution of higher learning in the state […]