UM-Flint University Relations

The UM-Flint story cannot be told without student voices. Through the Students@UM-Flint blog, the university Instagram account, and@UMFlintStudents Twitter account, students can share their own, personal UM-Flint experiences with the world. Until now, only Students@UM-Flint bloggers had access to @UMFlintStudents on Twitter or the university’s Instagram account. Now we’re excited to expand the opportunity to students all across campus. […]

With the update to the University of Michigan-Flint’s logo and new brand identity guidelines, University Relations is happy to offer social media icons for campus. These icons are considered “official,” and will only be created for approved department and program social media accounts. You can find your social media icon in MediaBin under “Logos and […]

The purpose of the following report is to identify trends in community behavior across the University of Michigan-Flint’s social networks. The content shared on Facebook and Twitter was categorized into topic types, which are fairly consistent between the two. The only exceptions include: Response and User Content on Twitter (not used on Facebook). Social Network Summary […]

Guest Blogger: Megan Breidenstein, Marian E. Wright Writing Center At the beginning of the fall 2012 semester, the Marian E. Wright Writing Center launched its presence on Twitter. Using the handle @UMFlintWC the writing center hoped to get campus connected with writing tips, hints, and other writers. While the response to the initial launch was […]

On October 11, 2012, the University of Michigan-Flint set out to document 24 hours in the life of the university. The campus community was asked to take photos between 12:00 a.m. and 11:59 p.m. and share them via Twitter, Instagram, or Flickr with the #umflint24 tag. The goal of this project began simply enough—to accurately […]

Students@UM-Flint, a new student blogging and social media initiative, launched officially on Tuesday, August 14, 2012. An introductory post from student Erika Trigg (who happened to be celebrating a birthday) was posted on Facebook and achieved 120 pageviews that day. The blog’s “About” page explains: Students@UM-Flint is a team of current University of Michigan-Flint students […]

More than a year ago, UM-Flint Social was created to showcase the University of Michigan-Flint’s online communities, and to serve as the hub for all UM-Flint social channels. After a series of updates and improvements, we’re proud to launch the newest version! UM-Flint Social now features campus blogs, including the brand new Students@UM-Flint student blog. […]

It’s been some time since I’ve shared our progress toward finalizing UM-Flint’s social media strategy. This is no accident. Some time was spent researching measurement tools. Then some time was spent playing around with said tools. At the moment, the testing of measurement tools is on hold. This sounds cryptic and official, yes? Not really. […]

Commencement is always a big day for content on a college campus. Traditionally, a Commencement day at the University of Michigan-Flint will see a spike in social media traffic. April 29, 2012 was no exception. But this post isn’t about Facebook visitors or Flickr photo views.

For those of you just tuning in, we in University Relations are formalizing UM-Flint’s social media strategy following a five-step process: goal-setting; choosing social media channels; messaging and communication; evaluation; and adaptation. We’ve decided that we’re going to grow and nurture UM-Flint’s connection with its online community, and we’ve determined by which channels.