UM-Flint Social Media Update | April 2010

Social Media Facts and Figures

In University Relations, the quest continues to develop an ongoing dialogue with the university’s audiences through social media.

Our Audience:

• The UM-Flint Twitter page (@umflint) had grown to 426 followers as of May 7.
• In April, UM-Flint’s Facebook fan page gained 398 fans (up to 3,492 from 3,094).
• As of April 2, the UM-Flint YouTube channel’s videos had been viewed over 31,500 times (up about 1,500 views). The most-viewed video was the 30-second commercial with 1,882 views.

Our Reach:

In the world of social media, successful communication is interactive. Our aim is not merely to send users a message, but to engage and involve them.

• The highest number of “interactions per post” on Facebook was 5.15 on April 6.
• The highest number of “ total interactions” in one day on Facebook was 32 on April 14. On that day, to promote the message that UM-Flint is the fastest growing public university in the state, we gave away free tickets to a Flint Generals hockey game to people who could post examples of our growth.
• The highest number of photo views was 715 on April 27, the day we posted photos of Madeleine Albright on campus and updated our “Tag, you’re it!” album.

What’s New:

In an effort to engage visitors with the UM-Flint Facebook page, we’ve created a photo album called “Tag, you’re it!” In this album, we post photos taken around campus of students, alumni, faculty, and staff. We encourage visitors to tag themselves or their friends in the photos. Each time a Facebook user is tagged in a photo, that photo appears on his/her profile page with a link to UM-Flint’s album. On April 27, we updated this album and received 715 photo views. There were a total of 191 views over the next three days. This activity is an incredible increase from the average of 13 views/day for the rest of April.

You may have noticed that UM-Flint’s Facebook page is no longer a “fan” page. Instead of becoming fans of pages on Facebook, users are now invited to “like” a brand, company, group, or idea. But don’t worry. Even though you now “like” UM-Flint instead of being a “fan,” you’ll still get all of the great information and updates you’re used to.

Contribute:

University Relations is always looking for things to promote across the social networks. If you have anything you’d like promoted, please forward your information to Alaina Wiens at [email protected].

Connect with UM-Flint!

Be sure to become a fan of UM-Flint on Facebook, or connect with us on other social networking sites!