UM-Flint University Relations

Once again, University Relations set out during the fall semester to discuss undergraduate marketing materials, brand, and perception of the University of Michigan-Flint with Genesee County and surrounding area high school students. We received useful information that included a few observations that we should further review to enhance the focus group process. Focus Group Results […]

Focus groups are just one tool in the evolving world of figuring out a company’s brand, image, and potential direction for projects and campaigns. They require time to truly review, analyze, and adjust the structure of the focus group sessions to achieve: 1) clear set goals; 2) the best time of day/year for attendees; 3) […]