UM-Flint Social Media Update | June 2011
What’s New
Last month we reported that UM-Flint is on Flickr and promised to have stats to offer soon. We have them! We’re now able to see how many views our photos receive, when we’re getting traffic, and where that traffic is coming from. Here’s a small snapshot of what Flickr gives us.
Much like the check-in statistics we get from Foursquare, there’s not a lot of analysis to be done with photo view counts. Perhaps these numbers will be of interest to some nonetheless. You can now expect to see Foursquare and Flickr statistics included in these reports under “Other.”
Social Media Facts and Figures
Below, a summary of UM-Flint’s social media efforts in the month of June.
Facebook:
- In June, UM-Flint’s Facebook fan page gained 165 likes (down 21% from May) for a total of 6,392.
- June saw 3,081 Monthly Active Users on Facebook (down 5.1% from May).
- There was no noticeable spike in Facebook interaction in June.
Twitter:
- The UM-Flint Twitter account (@umflint) had just under 1,000 followers at the end of June.
- The tweeted link most-clicked in June was to the Communication and Visual Art department page on Facebook.
YouTube:
- In June, UM-Flint YouTube channel’s videos were viewed 1,690 times.
- The majority of views were via embedded video players. This indicates that our content is largely being watched on the UM-Flint website.
- The video watched most was “Why UM-Flint,” uploaded on November 4, 2009. It was viewed 172 times in June.
Other:
- UM-Flint’s Flickr photo stream has been viewed 51 times to date, with 365 individual photo views.
- There have been 4,549 check-ins to UM-Flint venues on Foursquare.
Connect with UM-Flint!
University Relations is always looking to help build connection across the social networks. If you have an idea or content to share, please contact Alaina Wiens at [email protected]. You can also find more ways to connect with the University of Michigan-Flint by visiting UM-Flint Social.
