Archive | Tips RSS feed for this section

UM-Flint Drupal Widgets by Column (in Desktop View)

All UM-Flint Drupal widgets were designed for the following, specific uses. Everything you need to achieve within Drupal can and should be done by using these widgets properly. By adhering to these guidelines, you help ensure a consistent, quality user experience throughout the UM-Flint website—regardless of the device used.

Read More

New Drupal Workshops and Vital Drupal Info

The following are some important announcements regarding new Drupal workshops and new changes within Drupal that will effect your unit’s website:

Read More

How to Promote Events and Announcements

Step 1: Rethink Press Releases The web changed everything about how messages reach audiences. We are no longer dependent on traditional media outlets (newspapers, television, radio, etc.) to produce and distribute information we want audiences to receive. We can do that ourselves through our own websites, social media, and newsletters. However, that does not mean […]

Read More

Mobile Killed the PDF Star

PDFs are a wonderful thing. These little file gems are great for sharing information. Our email inboxes are full of PDFs promoting campus events. For a period there in the new millennium, the humble PDF was a transformative way to stylishly communicate information. And then along came the mobile device revolution. Mobile killed the PDF […]

Read More

Simple Changes to Make Big Improvements to Your Drupal Website

UM-Flint’s Offices of University Relations and ITS are still developing a full-fledged, fully operational Web/Drupal/Content guide. Until that’s ready, you can get some broad, foundational content strategy basics via our first iteration (of many) of a Web Content Guide. Some specific best practices have surfaced since the launch of the new, Drupal-powered umflint.edu on October 1. Reference […]

Read More

How to Conduct a Card Sorting

Since UM-Flint’s web transition project began, we in University Relations have been throwing around the term “card sorting” like it’s going out of style. We tell you that card sorting will help you organize your web content, will open your eyes to how your website should be structured, and will be fun. Who wouldn’t want […]

Read More

Higher Ed Resources for the Non-Stop Learner

As Tim Nekritz (@TimNekritz), director of web communication and associate director of public affairs at SUNY Oswego recently pointed out, there are no social media gurus– we are all students. I’m going to pull a quote right from his post, just in case you don’t click the link to his blog. Social media is an ever-evolving landscape. […]

Read More

Thought Leadership: Leading a Creative Team Using the Little Miss Sunshine Method

I was at a meeting recently where someone accused a group of not engaging in “Thought Leadership.” My first reaction was, “What the heck does that even mean?” I have never been a proponent of business jargon.  I don’t advocate for synergy, I detest the notion of thinking outside the box, and I shudder at […]

Read More

A Few of UR’s Favorite Things

Where do we get our inspiration from in University Relations? It turns out we all have different resources that help us to think creatively, strategically, or just make us laugh out loud.  Here’s our list of things we find useful, and they are categorized for your convenience.  Happy clicking!

Read More

Book Review: “Inbound Marketing”

During a recent Search Engine Optimization (SEO) webinar hosted by HubSpot, a mention of “inbound marketing” piqued my interest. Inbound marketing: that idea of bringing your consumer to you, not shouting your message at your consumer. I already knew that UM-Flint’s search engine results would increase  with an elevated reach of our content. For example, […]

Read More