The Obama administration has launched a new initiative, the Educate to Innovate campaign, which it says will support partnerships among colleges and universities, foundations, and businesses to “motivate and inspire young people across the country to excel in science, technology, engineering, and mathematics.” Education secretary Arne Duncan and Office of Science and Technology Policy director John Holdren took to Facebook on November 23, 2009, to publicize the campaign, and the New York Times has published initial details on how this “first wave” of the sweeping STEM innovation partnerships pledged by Obama in April will be implemented.