Over the past seven years, Sy Banerjee, Assistant Professor, Mobile Interactive Marketing, has been researching exact details on how the location freedom of mobile is affecting consumer behavior – and what that means for marketers. This is not theoretical discussions that ad agency execs have on a conference panel. This is what is really happening. He has been analyzing little known public data and been using it to create insights into the behaviors of the mobile population. The downside is that it will inform you on just how woefully behind your marketing plan is behind your consumer. Read the complete Heartland Mobile Council article and see the conference details.