Tag Archives: u of m flint

Frogs for Breakfast with a Side of Defense

There’s a line from Basement Song by the Adam Ezra Group that’s echoing in my head: The conflict that will arise do I choose to concentrate on all the things I love or try to fix the things I hate? I love that lyric for the simple reason that  it’s a shared experience we all […]

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UM-Flint Social Media Update | June 2010

Social Media Facts and Figures Below, a summary of our social media efforts in the month of June. Our Audience: The UM-Flint Twitter page (@umflint) has grown to 453 followers. In June, UM-Flint’s Facebook fan page gained 104 fans (up to 3,667 from 3,563). The UM-Flint YouTube channel’s videos had now been viewed over 36,557 […]

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LiveSite Update

Last month Paul Woolcock and I gave a small presentation detailing some of the features that LiveSite offers as it pertains to authoring pages.  Since then, I am happy to say that we have major moves towards being able to roll out LiveSite to production. Last week Paul, Tim Todd, and I worked with Kevin McMonagle, […]

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UM-Flint Brand Update | May 2010 | Branding Department Websites

This month, UR spent a good deal of time and made a great deal of headway on our largest and most important ongoing project: the redesign of the UM-Flint website. For those faculty and staff members charged with maintaining their department’s website, the most eagerly anticipated aspect of the redesign process may well be the […]

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Everything Google Part II

The month of June finally included a winning bid for the UM-Flint :30 commercial through Google TV ads.  Previous attempts may have been too broad among television networks and programming.  Numerous bid options were tested, including variations in chosen networks, programming, times and bid levels. The decision was made to focus on eight networks with […]

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UM-Flint Creative Update | May 2010

It’s summertime and for the creative team that means working diligently on projects for the upcoming recruitment season for both undergraduate and graduate admissions. We have been working hard on designing a new look for our Graduate Admissions brochure series. This includes repackaging content and finding noteworthy talking points about each program. Using meaningful, thought-out […]

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The Website Redesign Process

In the upcoming months, work will be done to convert our current content management system over to a system called LiveSite. LiveSite will allow for much easier creation and maintenance of web pages, and with its implementation will come a new look for the entire university website. You’ve probably seen the screen shot of what […]

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UM-Flint Social Media Update | May 2010

Social Media Facts and Figures Below, a summary of our social media efforts in the month of May. Our Audience: The UM-Flint Twitter page (@umflint) has grown to 435. In May, UM-Flint’s Facebook fan page gained 68 fans (up to 3,560 from 3,492). As of April 2, the UM-Flint YouTube channel’s videos had been viewed […]

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Old Ideas About Older Audiences

I did it again. In a meeting, I used an example from the 1980s to illustrate a point.  This time, it was the Talking Heads’ David Byrne who wore a really big suit in the video for the song, “Girlfriend is Better.” Blank stares from all the twenty-somethings and thirty-somethings in the room.  What is […]

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Thinking Conceptually: UM-Flint’s “Fastest Growing” Video

One of the most important – and most difficult – tasks of any advertising, marketing, branding, or messaging effort is identifying and executing ways to communicate complex ideas as simply and immediately as possible. The tools and vehicles through which this is accomplished depend on the audience, and the best medium to reach that audience. […]

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