UM-Flint University Relations

What’s New It is our goal in University Relations to exemplify best practices in the realm of social media, to serve as a resource to the rest of campus, and to learn all we can about new and emerging trends. This fall, the UM-Flint Social Marketers Group was established. Comprised of representatives from across campus, […]

What’s New We did it! The recent push for 4,500 fans on Facebook was successful! On October 13, we determined that Dylan Devereaux was UM-Flint’s 4,500th fan. He received a prize pack, and so did the person who suggested that he “like” UM-Flint. We took a photo of Dylan with his prize pack that was […]

Can tweeting teach us something about good writing? Dr. James Schirmer, assistant professor of English at UM-Flint thinks so. In fact, this semester he’s assigned his two English 112 classes with creating and sustaining conversation by maintaining an active presence on Twitter for a minimum of four weeks. Source: SEO Content Writer He explains, “There are […]

What’s New If you’ve visited UM-Flint on Facebook lately, you may have noticed a new look. Using images of UM-Flint students, the new graphics encourage you to “Like Us.” We hope that you do! And if you haven’t “liked” UM-Flint yet, you can click “Like” at the top of our Facebook page now. Also on […]

Where do we get our inspiration from in University Relations? It turns out we all have different resources that help us to think creatively, strategically, or just make us laugh out loud.  Here’s our list of things we find useful, and they are categorized for your convenience.  Happy clicking!

As fall semester began, bringing with it our largest-ever population of enrolled students, we decided it was time to test the social media waters at UM-Flint. The vehicle: the Welcome Back Picnic on September 16. We’ve been putting a lot of careful thought into our social media initiatives this year. Have our efforts been paying off? Would […]

During a recent Search Engine Optimization (SEO) webinar hosted by HubSpot, a mention of “inbound marketing” piqued my interest. Inbound marketing: that idea of bringing your consumer to you, not shouting your message at your consumer. I already knew that UM-Flint’s search engine results would increase  with an elevated reach of our content. For example, […]

In a recent article titled The Latest Stay-in-School Tool for College Students: Facebook, the author discusses the relationship between Facebook and retention rate of collge students. The debate is raised about whether Facebook use increases a freshman’s social life (such as allowing them to find friends easier) or if it is simply a distraction. As […]

In University Relations, the quest continues to develop an ongoing dialogue with the university’s audiences through social media.