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Write Already: Five Tips to End Your Fear of Writing

At the age of four, my daughter has a mantra.  It is “Try Not Shy.” My husband and I decided early on that there were some things that were absolutely essential that had to be drilled into her small head, but we knew we couldn’t fit in everything that we think is important.  So we […]

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Milliseconds Not Seconds

Well this week has been rather interesting with the release of Google’s Instant Search and with next week Microsoft releasing their beta of the 9th version of Internet Explorer. We are in an age where performance matters more than ever.  We have seen this progression over time of things getting faster online, from minutes to seconds, […]

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Content before Design: The design process

Ever wonder what goes into designing a brochure, laying out a billboard, or creating a website? Believe it or not, there’s no “Easy Button” when it comes to effective and strategic design. The process is often long and always well thought-out. Here are the steps to producing a successful design project:

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Reminder: Salespeople are Biased

In 2010, it’s easy to convince ourselves that our modern media and business savvy enables us to differentiate help from hype. Nobody wants to self-identify as a “dupe,” and salespeople know this. Which is why many of today’s salespeople often cloak their underlying goal (making sales) under a thick veneer they dub “expertise,” “coaching,” “consulting,” […]

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Planning for a Crisis: How Will You Communicate?

Admit it: Anytime you see the posting that there will be a fire drill or tornado drill in the building in which you work, you try to figure out how to be out of the building during the drill. Yeah, yeah….I know: you’re too busy to have to get up and leave, why do they […]

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Event Invitations – Lessons Learned

Before my days of social networking, web writing, editing, and all things marketing in University Relations, I lived in the world of special events. As event professionals often do, I learned many a valuable lesson by way of trial and error. Let’s pretend that you’ve asked me to share these pearls of wisdom. After all, why […]

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Web First

How many meetings have we all been in when someone talks about promoting an initiative, an event, a program, etc., and the first thing people usually talk about is print materials?  Website marketing is usually mentioned much farther down the list. In University Relations, we have flipped the paradigm.  Web is first.  Web is foremost. […]

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ROI in Acronym City

If you are not measuring ROI, you may want to consider a marketing lifestyle makeover.

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