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Google Analytics Workshop

At the March 25 web transition workshop, we talked with you about how you can use web analytics to guide your department’s web content strategy. To help us dig deeper into this topic, we’re happy to bring Matthew Adams from the University of Michigan’s College of LS&A Web Services to campus for a training session […]

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Web Transition Workshop Recap and Slides

More than 60 people attended this morning’s Web Transition Workshop, but the conversation is just beginning as we move toward our October 1 launch date. A few highlights: All web content editors will be using Drupal by October 1, 2013. University Relations and ITS are working to ensure that the university website is responsive and […]

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UM-Flint Web Transition Workshop

On Monday, March 25, University Relations will host a workshop to discuss the CMS transition, responsive web design, content strategy, and resources.

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#UMFlintBoo

Guest Blogger: Megan Breidenstein, Marian E. Wright Writing Center At the beginning of the fall 2012 semester, the Marian E. Wright Writing Center launched its presence on Twitter. Using the handle @UMFlintWC the writing center hoped to get campus connected with writing tips, hints, and other writers. While the response to the initial launch was […]

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#UMFLINT24

On October 11, 2012, the University of Michigan-Flint set out to document 24 hours in the life of the university. The campus community was asked to take photos between 12:00 a.m. and 11:59 p.m. and share them via Twitter, Instagram, or Flickr with the #umflint24 tag. The goal of this project began simply enough—to accurately […]

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Launching Students@UM-Flint: The Numbers

Students@UM-Flint, a new student blogging and social media initiative, launched officially on Tuesday, August 14, 2012. An introductory post from student Erika Trigg (who happened to be celebrating a birthday) was posted on Facebook and achieved 120 pageviews that day. The blog’s “About” page explains: Students@UM-Flint is a team of current University of Michigan-Flint students […]

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UM-Flint Social: New & Improved!

More than a year ago, UM-Flint Social was created to showcase the University of Michigan-Flint’s online communities, and to serve as the hub for all UM-Flint social channels. After a series of updates and improvements, we’re proud to launch the newest version! UM-Flint Social now features campus blogs, including the brand new Students@UM-Flint student blog. […]

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UM-Flint Social Media Strategy: Evaluation

It’s been some time since I’ve shared our progress toward finalizing UM-Flint’s social media strategy. This is no accident. Some time was spent researching measurement tools. Then some time was spent playing around with said tools. At the moment, the testing of measurement tools is on hold. This sounds cryptic and official, yes? Not really. […]

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Live-streaming the Dream: UM-Flint’s 2012 Spring Commencement

Commencement is always a big day for content on a college campus. Traditionally, a Commencement day at the University of Michigan-Flint will see a spike in social media traffic. April 29, 2012 was no exception. But this post isn’t about Facebook visitors or Flickr photo views.

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UM-Flint Social Media Strategy: Content & Messaging

For those of you just tuning in, we in University Relations are formalizing UM-Flint’s social media strategy following a five-step process: goal-setting; choosing social media channels; messaging and communication; evaluation; and adaptation. We’ve decided that we’re going to grow and nurture UM-Flint’s connection with its online community, and we’ve determined by which channels.

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