On-the-Go Shopping – A Shopper’s Mobility Paradox
Syagnik (“Sy”) Banerjee, Ph.D. Associate Professor of Marketing (Article by Kim Laux) Last year, the United Nations released a startling statistic: Six of the world’s seven billion people have a mobile phone; only 4.5 billion have access to a toilet. Mobile phones are everywhere (including bathrooms). Their potential to conveniently connect you to anyone, anywhere […]