Assistant Professor of Communication, Christopher Kowal, jumped right in to his first semester at UM-Flint. He came up with a creative project for students in his advertising class, splitting students into five groups and then challenging each to raise $150 for a charity of their collective choice. He noted that the assignment was meant to “challenge the groups’ urgency, strategy, and communication” in preparation for their final projects that involve working with local businesses.
Kowal was happy to report that, “They all met and exceeded the goal, raising just shy of $1,500 for a variety of charities. When I announced the challenge it was [met] with anxiety and resistance, today they were full of pride and confidence.”
The COM 226 students created a press release to share news of their success in their own words:
Students typically spend the second week of classes familiarizing themselves with syllabi, textbooks and the hallways on campus–not the case for Dr. Christopher Kowal’s COM 226 Advertising class who were recently charged with raising $150 to benefit a charity of their choosing…in just one week!
The charity assignment, part of a larger theme in Dr. Kowal’s class, was designed to teach students how to actively engage in team work and group projects–something that is “critical for success and survival in the advertising world,” according to Kowal. What better way to test a team’s functionality than to hold a charity fundraising blitz?
All five groups of UM-Flint students met the goal to raise $150 and surpassed it, ultimately raising $1,456 for five different charities. The charities benefited were Flint Child Health and Development Fund for Water Crisis Victims, St. Jude’s Research Hospital, The Wounded Warrior Project for Veterans, Genesee County Animal Shelter, and the Muscular Dystrophy Association.
After reaching their goals, the teams reflected in class about how hard they thought it would be to raise $150 in one week. “Everyone has a different schedule and different responsibilities, so it seemed like an impossible task and we weren’t sure if we were going to reach our goal at first,” said Michelle Cardillo, a junior at UM-Flint. The teams came together to benefit a cause they believed in and in turn, ended up exceeding their goals and testing the dynamics of their groups. The teams were left with the feeling of pride and accomplishment, which is a great start to any semester–and may just be the beginning of a new tradition for UM-Flint Communications students.
To learn more about the College of Arts & Sciences’ Communication Department, visit umflint.edu/communication or call 810.766.6679.