Tag Archives: promotion

Mobile Killed the PDF Star

PDFs are a wonderful thing. These little file gems are great for sharing information. Our email inboxes are full of PDFs promoting campus events. For a period there in the new millennium, the humble PDF was a transformative way to stylishly communicate information. And then along came the mobile device revolution. Mobile killed the PDF […]

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Email Content = Website Content

“What is the most important information our most important audience needs to know today?”

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