UM-Flint University Relations

Step 1: Rethink Press Releases The web changed everything about how messages reach audiences. We are no longer dependent on traditional media outlets (newspapers, television, radio, etc.) to produce and distribute information we want audiences to receive. We can do that ourselves through our own websites, social media, and newsletters. However, that does not mean […]

Oh, to say what you really think. It’s a movie moment–to say eloquently and even cuttingly the very best line of your life to the person or people who just don’t get it. If only Aaron Sorkin and his laptop were somehow lodged in your brain for those times when you need it most. But, […]

I was always the last kid picked for teams in gym class. It never failed. Basketball? Last one chosen. Relays? It was always met with, “do we have to take her?” The only event I seemed to excel at was dodgeball, and that’s because I made one helluva target.  I was also banned from the […]

I love the media. I love the media in a sentimental way.  My first career choice was in television production which lead to my really long career in the world of television news.  It was an extremely tough job and not for the faint of heart.  Deadlines were constant, demanding.  You had to get a […]

Melissa Brown’s personal “to do” and improvement list for the upcoming year, based on lessons from 2010.

Someone in your department has done something special, or an event has been planned that you want the media to cover.  That brings up the first question in seeking media coverage: Where and how do you start?