UM-Flint University Relations

With all new years come new resolutions, new hopes, new dreams. Most people decide to get organized, which is why you see an over-abundance of storage containers at your favorite stores. Well, that’s happening for us too, but 2011 for UR is the year for new beginnings, new campaigns, and new and exciting endeavors. One […]

If you walk by the Office of Undergraduate Admissions, you will notice the new furniture, and all of the people sitting on the new furniture.  The reason is simple:  August is the season for transfer students at UM-Flint. In celebration of the season of people transferring to the fastest-growing public university in the state, we […]

There’s a line from Basement Song by the Adam Ezra Group that’s echoing in my head: The conflict that will arise do I choose to concentrate on all the things I love or try to fix the things I hate? I love that lyric for the simple reason that  it’s a shared experience we all […]

Social Media Facts and Figures Below, a summary of our social media efforts in the month of June. Our Audience: The UM-Flint Twitter page (@umflint) has grown to 453 followers. In June, UM-Flint’s Facebook fan page gained 104 fans (up to 3,667 from 3,563). The UM-Flint YouTube channel’s videos had now been viewed over 36,557 […]

It’s summertime and for the creative team that means working diligently on projects for the upcoming recruitment season for both undergraduate and graduate admissions. We have been working hard on designing a new look for our Graduate Admissions brochure series. This includes repackaging content and finding noteworthy talking points about each program. Using meaningful, thought-out […]

One of the most important – and most difficult – tasks of any advertising, marketing, branding, or messaging effort is identifying and executing ways to communicate complex ideas as simply and immediately as possible. The tools and vehicles through which this is accomplished depend on the audience, and the best medium to reach that audience. […]

This is the time of year when University Relations and the Office of Undergraduate Admissions concentrate on developing and fine-tuning the communication strategy and tools for the coming year’s recruitment push. This month, we immersed ourselves in the process of improving one of the more successful communication pieces from last year’s record-setting recruitment cycle: the […]

Our Fastest Growing Public University in the State campaign has gotten some great media coverage and marketing mileage in April. Many print and social media buys highlighted a variety of reasons why UM-Flint is growing.

Despite the nasty weather this past weekend, the University of Michigan-Flint campus was filled with community members participating in a variety of activities. Fundraising walks, health fairs, and a river clean-up were just some of the activities that brought the community to campus. Arthritis Walk had approximately 300 attendees and walked through campus to raise money for arthritis research. During […]

eduStyle.net is an excellent example of the spirit of collaboration and push for collective advancement that are hallmarks of today’s open source ethos on the web. According to eduStyle, its mission “is for higher ed web professionals to learn from and be inspired by the work of their peers.” Given their size, complexity, and array […]