UM-Flint University Relations

It’s summertime and for the creative team that means working diligently on projects for the upcoming recruitment season for both undergraduate and graduate admissions. We have been working hard on designing a new look for our Graduate Admissions brochure series. This includes repackaging content and finding noteworthy talking points about each program. Using meaningful, thought-out […]

I did it again. In a meeting, I used an example from the 1980s to illustrate a point.  This time, it was the Talking Heads’ David Byrne who wore a really big suit in the video for the song, “Girlfriend is Better.” Blank stares from all the twenty-somethings and thirty-somethings in the room.  What is […]

One of the most important – and most difficult – tasks of any advertising, marketing, branding, or messaging effort is identifying and executing ways to communicate complex ideas as simply and immediately as possible. The tools and vehicles through which this is accomplished depend on the audience, and the best medium to reach that audience. […]

Month Requested Completed Cancelled % for Completions # of Departments April, 2010 23 18 1 78% 10 April was a month filled with new identities for various areas at UM-Flint. The UM-Flint catalog received a new and refreshed look, designed by our newest temporary staff member, Joyce ElHayek. Joyce just graduated with her Fine Arts […]

A logo designer can choose the perfect typeface and construct the perfect logo.  A marketer can evangelize and promote a product or service.  Yet all of these things are irrelevant until the consumer or end-user experiences the product or service.  It is the job of a marketing professional to sell, it’s a user experience professional’s job to make sure that the […]

This is a worthy read about why designing for the web is not just art and not just science.  The two rather fall on a continuum, and evidence-based design is the happy medium.  The result is a design that is backed by data, but at the same time is aesthetically pleasing. The Article The Art & Science […]

University Relations has been hard at work redesigning the university website. Earlier this year, we solicited feedback on an initial design. Many faculty, staff, and students responded to our request for input, and as a result, we have created a final design based on those suggestions and comments we received. The screen shot below shows […]

March was an extremely busy month for the creative team in UR. We focused heavily on overall brand for the university with establishing the “growing” look, while still creating projects for other departments and organizations. We were on the road quite a bit as well, conducting more focus groups and finding out what high school […]