Archive by Author

Enjoy Every Sandwich

I am a huge Warren Zevon fan. Most people don’t know about him, but have likely heard his song “Werewolves of London” or at least heard it sampled by Kid Rock in his song about summer in Northern Michigan. Zevon wasn’t a great singer, but he was a brilliant lyricist. Funny, cynical, and sad, Zevon […]

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Simple Brilliance: A Tribute to My Friend Stephen Landon

“Thank you my friend.” That is the last line in the last email I received from Associate Professor of Theatre Stephen Landon. I just learned this morning that Stephen died, far too soon for someone who had so much to give this campus and this community.

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Planning Critical Issues in the Shadow of Joanne Sullenger

When I arrived at UM-Flint in 2001, I had never heard of the Critical Issues Forum. My first introduction to it was by Joanne Sullenger who was the Vice Chancellor for Development. Joanne always had University Relations design the brochure for the event. So when it was time, Joanne called me into her office for […]

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End Awards for Marketing in Higher Education

It is time to end awards for marketing in higher education. What is the point of awards anyway? Yeah, I know: – Recognition from colleagues – Institutional Pride – Morale-building for staff – Validation of work But really….beyond the award ceremonies, what do these awards actually do or mean for your operation? While it is […]

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6 Tips for Hiring Great People | Creative Staff Remix in Higher Ed

This summer is the season of change in the Office of University Relations at UM-Flint. The 5th floor of the Northbank Center is a bit emptier as we bid farewell to three staff members. All wonderful contributors and good friends, off to pursue excellent opportunities and leave their mark in the world. Now it’s time […]

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Famous Faces Boost UM-Flint Brand

I really am lucky. There are lots of things I truly enjoy about my job, but I think one of the top five things has to be the annual Critical Issues Forum. The Critical Issues Forum (or CIF) is a gift from UM-Flint benefactor Frances Willson Thompson that allows us to bring leading experts to […]

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Snake Oil in Higher Ed Marketing

  Snake oil. Sounds intriguing, doesn’t it? Just what kind of brew is boiled down essence of snake? Can you drink it? Do you even want to? It seems that vast quantities of snake oil are being consumed across higher education in the form of vendor products that promise to cure what ails you, but […]

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Diversity is More Than Pictures of People with Different Skin Colors

Is there anyone out there who works for a university that doesn’t have diversity as a core value? I didn’t think so. Chances are, your university is full of councils and task forces devoted to diversity. Diversity is in your institution’s mission statement. Your leadership heralds diversity in nearly every speech and official document. So […]

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A UM-Flint First: Behind the Scenes at Commencement

Photo credit:¬†Flint Journal We did it! I am happy to report that the University of Michigan-Flint achieved a big first over the weekend: two commencement ceremonies in one day. This was a huge endeavor taking months of planning (and worry) in order to make the big day for our graduates go smoothly. The reason we […]

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A Couple of Marketing Quickies

A fast blog post with two things to get creative juices flowing…. Here’s a link to a great blog called Marketing for Higher Ed. Always good stuff, including this post on Top 10 Facebook Landing pages. What can you do to make your landing page better? And, I recommend subscribing to the Educational Marketing Group […]

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