Archive | December, 2010

New Year’s Resolution in Marketing for 2011

Melissa Brown’s personal “to do” and improvement list for the upcoming year, based on lessons from 2010.

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Focus Group Reflections

Focus groups are just one tool in the evolving world of figuring out a company’s brand, image, and potential direction for projects and campaigns. They require time to truly review, analyze, and adjust the structure of the focus group sessions to achieve: 1) clear set goals; 2) the best time of day/year for attendees; 3) […]

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A Winter Storm Lesson in Social Media Communication

When the University of Michigan-Flint didn’t cancel classes on December 13 after a winter storm, one student on Twitter called it an “#epicfail.” This may not seem noteworthy. Students often hope for a snow day and are disappointed when they don’t get one. However, student c0mmentary, both on Twitter and Facebook, got the attention of […]

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Creating Detailed Buttons

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Branding UM-Flint’s Presence on Foursquare

It’s been a long road, and we haven’t yet reached the end. But the University of Michigan-Flint is finally on its way to having a branded presence on Foursquare. It wasn’t long ago that Foursquare began partnering with colleges and universities by offering a way for students to connect through the location-based application. A small group of […]

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UM-Flint Social Media Update | November 2010

What’s New It is our goal in University Relations to exemplify best practices in the realm of social media, to serve as a resource to the rest of campus, and to learn all we can about new and emerging trends. This fall, the UM-Flint Social Marketers Group was established. Comprised of representatives from across campus, […]

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Practice What You Preach: Update Your Content. It’s the Quicker Picker-Upper.

For the five of you who are regular readers of this blog and not related to me by blood, I want to extend my sincerest apologies to you. We have failed.

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