By Alexis Menard On August 28, 2019 12:55 pm Hi! My name is Alexis Menard and I am a fourth-year business student double majoring in Marketing and Organizational Behavior and Human Resources Management. I am also the Web and Social Media Assistant for the School of Management! I love to be outside and that’s what I did […]
Syagnik (“Sy”) Banerjee, Ph.D. Associate Professor of Marketing (Article by Kim Laux) Last year, the United Nations released a startling statistic: Six of the world’s seven billion people have a mobile phone; only 4.5 billion have access to a toilet. Mobile phones are everywhere (including bathrooms). Their potential to conveniently connect you to anyone, anywhere […]
Erin Cavusgil, Ph.D. Associate Professor of Marketing (Article by Kim Laux) A business professional’s ability to recognize and respond to the forces at work in the world around you can lead to unprecedented success or an “out of business” sign on your door. In the article, “A Perspective on Destruction Regeneration in International Marketing,” published […]