On-the-Go Shopping – A Shopper’s Mobility Paradox

Syagnik (“Sy”) Banerjee, Ph.D. Associate Professor of Marketing (Article by Kim Laux)   Last year, the United Nations released a startling statistic: Six of the world’s seven billion people have a mobile phone; only 4.5 billion have access to a toilet. Mobile phones are everywhere (including bathrooms). Their potential to conveniently connect you to anyone, anywhere […]

SOM Faculty, Sy Banerjee, to Present at MobiU2013 Summit in Chicago

Over the past seven years, Sy Banerjee, Assistant Professor, Mobile Interactive Marketing, has been researching exact details on how the location freedom of mobile is affecting consumer behavior – and what that means for marketers. This is not theoretical discussions that ad agency execs have on a conference panel. This is what is really happening. […]