New Major in Entrepreneurship & Innovation Management

The University of Michigan-Flint School of Management (SOM) is unveiling a new major this fall as part of its burgeoning entrepreneurship and innovation offerings.

The Entrepreneurship and Innovation Management major blends the expertise of the school’s marketing and management faculty, and covers an array of issues, such as product design, business start-ups, technological innovation, marketing research, project management, and negotiation skills.

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