The Technology of Using Color April 26, 2006
Posted by admin in : Instructional Technology Tips , trackbackCOLORFUL POWERPOINT SLIDES AND OTHER VISUALS MAY ENHANCE MEMORY
Color may influence the way students see and process information, improving their ability to remember both words and pictures. Studies done by Pantone® indicate that students “…are up to 78% more likely to remember a word or phrase printed in color than in black and white…When color is combined with the written word, it impacts audiences with the triple whammy of greater recall, recognition and attention.” For more information about the psychology of color and how it affects us, please view this article by the Pantone Color Think Tank.
COLOR DOs and DON’Ts
Consider your audience and purpose when selecting colors. Chunk information in a meaningful way by grouping ideas by color, and use color associations to help students make connections and remember ideas. Color selection shouldn’t overwhelm or distract students from learning. Avoid using oddly-colored images of common objects, such as a yellow lake. When displaying charts and graphs use different textures so that viewers don’t have to rely on color alone. According to this Boston Globe story, “teachers should consider using purple instead of red when correcting and commenting on papers.”
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